Aerial advertising
A brief but interesting article on PDA: the digital content blog, reminds us of the importance is gaining aerial advertising that aims to capture the attention of those who use the maps on the Internet.
Following example shows Coca Cola’s aerial ad in Arica, Chile.
Coca Cola advertising (Arica - Chile) map - Tagzania
But this is not the only example, we may also see other advertisements as KFC in Nevada (near the famous Area 51). Even the “war” between browsers has come to the geolocation, however, it seems that here Firefox takes advantage to Internet Explorer. Just for curiosity, have a look at below Firefox logo. Isn’t it strange?.
There’s an area particularly prepared for aerial ads, Barcelona. In a quite reduced area like Zona Franca threre are many samples of aerial advertising: Honda, DHL, ABX, … Another example is the nearby Ikea Badalona shop and the giant letters of its roof. The Swedish company is an example of taking advantage of air marketing and many of the Ikea stores around the world have aerial advertisings.
These attempts to make great images that capture the attention of someone up there are not new. A good example is found in the Falklands. In December 2006 an Argentine blogger discovered a few words in front of Stanley. After several contacts, they discovered they were 60 metres in height words “written with” painted white stones. Those words written with stones (Beagle, Barracouta, Protector and Endurance), referred to four ships of the British Navy, and stones were laid by crews of these ships that sailed around the coast of the Falklands. The first stones were placed at the beginning of the twentieth century.
Help us find interesting aerial ads and post them to Tagzania using the aerial_advertising tag.
Tags: advertising, aerial advertising, maps
February 7th, 2008 at 5:21 pm
They all look very impressive. Wll be on the lookout to add more.
Slightly off topic (but on the subject of adds), but I read somewhere on your terms and conditions that you don’t like spam. Not sure if you’d consider this user a spammer or not?